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To broaden your audience, you
must identify them.
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To communicate with your audience, you must
decide which medium to use.
» To reach an entirely new audience on
a tight budget, you may need to utilize some
creative,
unconventional tactics.
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You're ready to get serious about promoting your organization.
Have you considered the best ways to reach your potential
audience?
Wait — who is your potential audience? You'll
need to determine the answer to that question before you decide
how you're going to reach them. And once you've got their
attention, what will you say?
And when your audience becomes your loyal patrons, how do
you maintain that relationship?
Marketing is all about finding those answers.
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