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Evaluation Overview

Evaluation is not a process that should be undertaken the week before the grant submission deadline. Evaluation should:

  • Be part of routine record keeping/audience tracking
  • Be meaningful
  • Be an honest examination of program deficiencies
  • Highlight program strengths and accomplishments
  • Be relevant and useful to stakeholders (board members, audiences, outreach constituents, etc.)
  • Be practical and empowering
  • Relate to your organization’s goals and objectives
  • Be a part of a quality control program (How does your organization respond to patron complaints?)

Evaluation involves formalizing questions we ask ourselves every day:

  • What are we doing?
  • Why are we doing it?
  • What are we doing well and not so well?
  • What should we change, strengthen or consider eliminating in the program?

Outcomes assessment goes beyond instinct and passion:

  • To systematically focus on constituent needs and whether the funded program, project or activity is meeting those needs; AND
  • To verify that the funded program, project, or activity is accomplishing what you think it should be accomplishing.

Evaluation need not be expensive, complicated or time-consuming, especially if it is integrated into your organization’s ongoing planning and programming efforts.

Program Evaluation
» Evaluation Overview
» Pitfalls to Avoid
» Objectives vs. Outcomes
» Measurable Outcomes
» Qualitative vs. Quantitative Outcomes
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