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Vision
A description of the reality you expect to create.
Mission
What you are here to do and your unique approach to the business
you are in. [ PDF
Mission/Vision Example]
Values
Abstract qualities that you prize.
Goals
3-5 critical competencies the organization must have to achieve
its vision, values and mission.
Measurable Objectives
A few big, key indicators or measures that describe when/how
a goal has been achieved.
Strategies
What ways (how) will you choose to accomplish your goals?
(How we go about "Taking the Hill?")
Action Steps/Tactics
Specific steps to be taken to implement
the strategies. Each action step will be assigned an individual
who is responsible and a start and completion date.
Definitions provided by Susan
Smyth, Smyth Management Resources.
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