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You got the story. Now the whole world will
be reading about your organization. Your effort has paid off,
but you're not finished yet.
After You Get the Story:
Thank the reporter. Be specific. If the story was well-written,
or if the criticism was insightful, say so.
Hate the story? Thank the reporter anyway.
Don't tell the reporter you hated the story, but you can correct
any information. Remember, any press is good press! People
will be more likely to remember a critical review than a positive
one — and that means they may be more likely to attend.
Continue a Relationship with the Reporter.
Introduce yourself if you know who they are. Send personal
invitations to future events if possible. Use quotes and descriptions
of your work to your advantage! Quote a reporter in advertising,
in your curriculum vitae,
in future postcards, etc. This will help you in getting the
attention of other reporters. Use the name of the reporter
and publication.
Keep the article. Build it into a scrapbook,
or mount it in a frame. Display your scrapbook/frame at your
events/openings/performances.
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