Brainstorming Excercises

As you create your strategic plan, you may find it useful to brainstorm— creatively produce ideas without pausing.

SWOT analysis is a brainstorming tool that helps your organization identify factors.

SWOT is an acronym for Strengths, Weaknesses, Opportunities, Threats.

 Strengths Internal factors or conditions
 Weaknesses
 Opportunities External factors or conditions
 Threats

»Internal factors or conditions include such things as programs, board, staff, office procedures
»External factors include such areas as politics, economics, legal issues, social trends, technology, outside competitors