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As you create your strategic plan, you may find it useful to brainstorm— creatively produce ideas without pausing. SWOT analysis is a brainstorming tool that helps your organization identify factors. SWOT is an acronym for Strengths, Weaknesses, Opportunities, Threats. | Strengths | Internal factors or conditions | | Weaknesses | | Opportunities | External factors or conditions | | Threats |
| » | Internal factors or conditions include such things as programs, board, staff, office procedures | | » | External factors include such areas as politics, economics, legal issues, social trends, technology, outside competitors |
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