Strategic planning is the process by which you determine your organization's long-term goals and the actions you can take to get there.
Strategic Planning is a management tool.
Strategic Planning is a disciplined effort by your organization — board and staff — to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.
Why conduct strategic planning?
Once your organization articulates its ideals and intentions, you must identify specific ways you can achieve your objectives.
Ultimately, you must apply all that knowledge, planning and ideals to adapt your roadmap to the current environment. This step includes identifying challenges and opportunities, and ensuring your organization has all the tools and knowledge necessary.