- Don't complain that your project or program cannot be evaluated.
- Don't try for the "flawless" evaluation. There is no perfect evaluation plan.
- Work hard to include some interviews or case studies in the evaluation. (A story is usually the most powerful method of conveying the program's benefits.)
- Don't highlight just the successes. You will learn a great deal by studying the failures.
- Don't view assessment as something that occurs at the end of the project or program. It is an ongoing process.
- Don't just hand assessment over to an external evaluator. Be involved.
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