Providing art — in this case, photographs, your logo, etc. — for a story is one of the best ways to get attention. You should be aware of publishing standards so that your work can be easily used.

As always, details matter. Be sure to include the following:

• Title of each work and its artist, if art. Scene title and synopsis if performance, etc.
• Materials or mediums used 
• Names of performers or artists pictured 
• Size and any other logistical information 

Unsolicited e-mail request for coverage

If you have sent an e-mail to media representatives, you should feel free to attach images, send links or embed graphics in your e-mail. You should follow a few rules to make sure your release makes it into reporters' inboxes.

• Include either a few images or links to a few images.
• Make sure that you have images available on your website, and make sure you send a link.
• If you attach images, make sure they are smaller than 50KB; but keep in mind that no one will print that small a file. Which brings us to... 

Solicited photos for publication

Many e-mail servers will not transmit large files, so it makes sense to store your images on a web server and provide a reporter with a link.

Publishing photos: an image may look good onscreen, but it might not print well. This is because a computer monitor displays only 72 pixels per inch. Newspapers typically print at 175 - 250 pixels per inch; magazines up to 600 or so.

A good rule is to get the highest resolution possible (raw pics, etc.) and pass that along to the reporter upon request.

Never send images embedded in a Word document. That makes them unusable.

The following image standards tend to be acceptable. It's wise to contact the publication to find what they prefer to receive:

• .jpg
• .bmp
• .tiff (there are different types of tiffs for Macs and PCs, so find out what the publication accepts.)
• .eps (Illustrator EPS only, not Photoshop.)